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Rad10 is a website for people interested in making great radio. Whether you are a professional, or someone starting out in community radio, the following pages should give you some information and some inspiration; and make you passionate about creating outstanding radio.

Site contents

Radio Basics

The essential ideas behind radio; read this and understand the rest of this site! Answers the fundamental questions - why do people listen, why is breakfast so important etc?

Career

What do you put on a demo tape? How do you get work-experience? How do you succeed in the radio industry? Get the essential answers here...

Presentation

What makes one person sound good on air and another sound pants? Get the essential tips on how to get great in front of the mic.

Production

What goes in to putting a show together? Great behind-the-scenes work can really make the difference between a Sony Award and a P45.

Music

Why do the same songs appear again and again on the radio? Find out the inside track on choosing tunes for the wireless.

News

Why the two minutes at the top of the hour are much more than an opportunity for the jock to have a sneaky fag break.

Sales

Spot-ads or sponsorship, get the lowdown on the bits inbetween that pay the bills.

Marketing

Far more than an optional extra, selling your station should be part of the job descrption of everyone who works there.

Management

Understand RAJARs, demographics and deciding station policy - it's much more than wearing a suit and using a few buzz phrases.

Personnel

Whether you work with volunteers or people you pay, understand how to motivate and get the best out of them.

Community Radio

This section looks at issues specific to the new Community Radio licences that Ofcom issue.

About Rad10

Details about the site, how to contact Rad10, RSS feeds and the terms and conditions.