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Radio Basics index
Why do people listen to the radio?
Considers why people choose to listen to the radio, especially music radio, over their own CD collection.
What makes bad radio?
Most people will keep listening to a radio station until it does something that actively makes them want to switch off. So why does that happen?
Meet your audience
An introduction to who your audience are; some simple ideas about how they approach radio.
A blank canvas approach?
Should radio broadcasters start with an empty programme to fill, or should their content be dictated from a higher level?
A research based approach
An introduction into why research and being able to understand your audience is so crucial for working in radio.