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Management index
Although this is written for student radio, it outlines many of the issues you need to think about when planning any new radio station and what you need to add to impress funders.
An introduction to audience research and why it is important on your station. Grab that clipboard and let's go...
A basic overview of how audience figures are worked out in the UK and some of the terminology used.
The audience measurement system in the UK has often been criticised; here are some of the arguments for and against the current method.