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Marketing index
See no station; hear no station
How to best use visual publicity to increase your audience awareness and figures!
Cheap marketing tactics
How do you raise your profile without emptying your bank balance? Some tips and tricks to improve your brand awareness.
What's in a name?
If you are setting up a new radio station, probably the most important marketing devise you'll have to think about is the name that you use.
All publicity is free publicity
How do you have the most impact with your press release? How do you ensure that your local papers give you the most exposure?
Brand new or new brand?
How to turn your radio station into a brand; the vitals of creating a brand.