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Cheap marketing tactics
How do you raise your profile without emptying your bank balance? Some tips and tricks to improve your brand awareness.
Marketing can be costly, but it is perfectly possible to exploit lots of cost-free, or very low cost, opportunities to sell your station.
If you are tied to a Students' Union then make sure you get involved in everything they do. Get your station logo and frequency printed on all the event tickets, offer a station cocktail in the Union bar, and host events from quiz nights to the Friday night disco. Even if you have nothing to do with a Union - organise the karoke night in a local pub, get your name on promotion for a club and concerts.
Do contra-deals with local shops, takeaways and taxi firms. Get them to put your station on their premises and vehicles, give them posters to put up, and give them plenty of plugs on air. With takeaways, get them to add a leaflet to every delivery they make.
If you have a non-league local football team then become their official radio station and either provide match commentary, or at the very least pre and post match interviews in return for some publicity at the ground.
Village and school fetes are excellent opportunities to sell your station, as are doing public appearances in the town centre. However, don't let your guard down on your brand; you've got to look as professional as ever; even if that means something as simple as everyone wearing the same colour t-shirts. And always, always, do something more than simply play records and say hello on the microphone.
If you have a tall or prominently placed building, see if you can have access to either the windows or a windowless side. Stick your frequency in massive letters across the windows, or lower a banner down the windowless side. If it's only for a short time you'll be surprised how many companies will probably say yes.