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Manipulation, negotiation and motivation

Need to get people to do something they don't want to do? Don't shout at them - encourage them, and here is how...

Manipulation, Negotiation and Motivation. Think about each of those terms. If you manipulate someone, you get them to do something you want them to do. If you negotiate with someone, you get them to do something you want them to do. If you motivate people, you get them to do something you want them to do. Essentially the three terms are different ways of getting to the same goal.

So rather than trying to get stricter, you need to start motivating people...

"I really enjoyed your show, let's record it next week and we'll submit it as a demo to Bigger FM. But lets do it without the swearing..."

"Just imagine how much nicer this place would be if we only chucked the papers in the bin after we'd read em. Lets do that from now on..."

"Lets not cause me stress by forgetting to log the output. If you like what you do - surely you'd want to put it to tape?"

Why do people volunteer? They're not getting paid to do it. There are a variety of reasons, and different people have different reasons, so you need to tailor the incentives to match the individual. For some it's the thrill of being on air (so you give them a big slot), for some it's the desire to do it professionally, for others it's just that there friends are there (so you ensure the can get involved in lots of group activites). Those incentives give them motivation.

If they are not turning up to the meeting, maybe it's because they are not motivated to turn up? Do you need people to be at a weekly meeting? Are you offering them something that is worth going to? Or are you wanting them to be there because you think they should be there, and that's why the rule is in place?

I was inspired by a bloke who did a fantastic motivation lecture, and after an hour and a half of completely being fantastically passionate about motivation he said "This is all bollocks. There is no such thing as motivating others. The only way you can motivate people is by being motivated yourself." Like I say, I was inspired.

And I think it's completely true. If they turn up and see an exec who aren't motivated, who sit and stress and moan then it rubs off onto the members. Sometimes as an exec you may have to tidy the studio more often than others - but that's because you're motivated and you want to see the station succeed.

Go and be inspired, motivate your exec and then your members to create some seriously good radio. Make them enjoy the experience, want to do the experience, and don't try and get them to do their shows by placing a rulebook at the end of the desk... BE INSPIRED AND ENJOY IT!!!